This emerging romance author was seeking a polished and cleaned up version of her existing logo. The redesign included correcting and smoothing out imperfections, spatial adjustments for better balance, and a deepening of color. New typefaces were chosen to further refine the design while retaining a friendly and feminine feel. A conceptual layer was added to the design by incorporating a pen tip and heart into the lightbulb element.
For her first romance book series, the author wanted clean and compelling designs that were genre identifiable without succumbing to the stereotypical romance novel cover design. These designs were created to be abstract, artistic, and romantic all at the same time.